2.2 Place

In the case of the Singapore Biennale 2008, place of the marketing mix would refer to the locations of which the event is held. The venues of the exhibitions are namely, City Hall, South Beach Development, Raffles City Shopping Centre and Marina Bay which includes the Central Promontory Area, Singapore Flyer and the Esplanade Bridge.

I find the location of City Hall being held as an exhibition area extremely intriguing because of its rich history and heritage. For me who has never been into the City Hall before, it is definitely a great experience. The classic colonial interior design of the City Hall seems to clique very nicely with the arts. The event being located here allows people, especially tourists, to kill two birds with one stone; giving them the opportunity to not only visit the exhibition but also view the place in which many important events in Singapore history took place. People who want to visit the City Hall may jump at this opportunity, viewing the art exhibits at the same time. The floorplan of the building is also very suitable for an art exhibition. The building had a rectangular cavity in the centre. Starting from any point on the exhibition floor, one can go room to room, in a clockwise motion, he/she can be sure that no exhibits would be missed out.

Also, the exhibition sites of the event are positioned close to each other within walking distance so that the event go-er may easily travel from one exhibition site to another with ease. The event also features a connecting outdoor exhibition site at Marina Bay which is unlike conventional art exhibitions which are held indoors. This outdoor exhibition site can be entered free of charge which allows the public to view the artworks as they wish. This serves as additional publicity; people who like the art pieces showcased may consider visiting the other two indoors exhibition sites at City Hall and South Beach.

Although, the locations of the exhibition sites are within walking distance, they still do take a toll on the visitor, I recommend shuttles be arranged at intervals for the event go-ers so that they can visit the other venues more easily, alternatively, the locations of the sites may be made even nearer to each other. Although maps are provided in the guide book, tourists might still get lost because they are unfamiliar with the roads in Singapore.